The company description outlines vital details about your company, such as where you are located, how large the company is, what you do, and what you hope to accomplish. It should describe the vision and direction of the company so potential lenders and partners can develop an accurate impression about who you are. Essentially, this will be your “about us” section. Use this section to describe your ideal client and how you plan to connect to them and build a client base. This is the meat and potatoes of what your business does or will do.
What Should I Include In My Company Description?
- An intriguing elevator pitch.
- When did you start your business, and why?
- Where is your business located?
- Will you specialize in a specific freight area?
- Will you specialize in a particular region, cargo type, or logistics arm?
- Do you have a unique partnership opportunity with connections?
- Who will be working with you? Will you have other drivers?
- Who will your employees be? What characteristics do they have that will make them valuable parts of your team?
- What are your short and long-term goals?
How Do I Write One?
- Take time to reflect and take notes about who you are as a business and why you started your business.
- Do your research as to what freight area you want to specialize in.
- Build relationships within the trucking industry to highlight them in your company description.
- Make sure you are always selling yourself when writing ANY business plan section.
- Have a peer review of your company description to gain insight into how you can improve it.
The bottom line – your company description is a crucial part of your business plan. Readers should be able to gain insight into who you are as a company. Make sure you create a good elevator pitch, use high-level information, communicate your passion, and make sure it’s proofread and checked for length.